RAC is the UK’s number one breakdown provider for customer service – for the third time in a row.

The accolade comes from the Institute of Customer Service’s UK Customer Satisfaction Index (UKCSI) – a twice-yearly measure of 26,000 adults who are asked how well companies and organisations perform in key areas including professionalism, quality and efficiency, ease of doing business, problem solving and timeliness.

For the third consecutive occasion, RAC achieved a higher score than any other breakdown provider and joins the elite company of customer-focussed organisations to achieve a customer satisfaction score over 80%.

Neil Thompson, director of rescue service delivery, RAC, said: “This is a clear recognition of RAC’s commitment to deliver excellent customer service to our members when they call us for help, and reinforces the drive all RAC staff have to be the top customer service professionals in the industry.

“To be the top-named breakdown provider for the third successive occasion is not only a great achievement but also demonstrates our ability to consistently offer outstanding service. 

“The exceptional weather at the beginning of the year led to one of the busiest times in RAC’s history.  Its great to see that against that backdrop we were able to deliver exceptional service at a time when our customers needed us most.”

This result supports the J D Power and Associates’ UK Roadside Assistance Study where RAC has been ranked first for customer satisfaction for the last four years.