Aviva is pleased to announce today the appointment of Steve Treloar as retail director for Aviva’s UK general insurance business.

Steve, who joins the UK’s largest insurer from Royal Bank of Scotland Insurance (RBSI), will be responsible for the direct arms of Aviva and RAC.

This is a new role which supports the company’s growth plan for the Direct business. Direct  represents just under 25% of gross written premium for the UK General Insurance business.

He will be part of Aviva’s UK general insurance executive team, reporting to UK general insurance CEO David McMillan, who said: “Steve brings with him a huge amount of industry experience which will enable him to make a great contribution both to the future direction of the business, and to the execution of strategic plans. We’re delighted to welcome him to our team.

“Steve’s immediate focus will be on supporting our marketing initiatives such as ‘Get the Aviva Deal’, driving RAC individual membership, further enhancing our RAC Insurance panel proposition and shaping the strategic direction of our retail business.”

In his previous role Steve was managing director of the motor category division of RBSI, where he was responsible for motor businesses through phone, web, aggregator and broker channels. Steve’s remit stretched across all RBSI brands as well as partner brands.

His appointment will take effect from November.